The first step when designing a postcard is deciding the purpose of your printed postcard. Are you designing this postcard for personal or business use? Either way, you need to carefully consider what you wish to accomplish and make a plan for designing your postcard that will fulfill your requirements. Create a design with a layout and relevant copy that conveys the exact message you want to send to your customers or readers.
Start by catching your reader’s attention. It will not do your business any good if your postcard ends up tossed in the trash. How do you make people notice your printed postcard? One way is to include an eye-catching photo or illustration for the front of your postcard. Using full color for your printed postcards is always a must. A colorful postcard will always catch the reader’s attention. Come up with a clever and to-the-point headline or copy for the front of your printed postcard. This will help grab and keep your reader’s attention right away.
The back side of the postcard should be where you deliver your informative content for your reader. Give details on the fantastic offer you have for them or useful information about your company and how your services are just what they are looking for. A “Call to Action” is important here. Tell your customers what they need to do. For example: “Visit (insert your web address here) today for more information on this limited time offer!”
Make sure to provide contact information such as your address, phone number and of course, your website address. The space on the back of a postcard may be limited, but with concise, well-written copy you should be able to get your point across. You don’t need to supply your reader’s with a mountain of information-just enough to get their attention and compel them to contact you or go to your website to learn more about the great products and services your company provides.
The same rules can apply to personal postcard design. Maybe you are designing a birth announcement or a “Save The Date” card. If so, you will still want to use a photo for the front that catches the eye and don’t forget all your pertinent information on the back. You can really be creative when it comes to a personal postcard design so use your imagination to come up with something fun and memorable to send to family and friends.
Whether you are creating a personal or business postcard, some great ways to jazz up your designs include eye-catching font styles in easy to read sizes or using a coating option to give your printed postcards a polished and professional look and feel. Many printing companies offer environmentally friendly coatings such as Aqueous Coating or UV Coating which gives your postcards a very beautiful finish while protecting them from the elements, so they will arrive at their destinations looking fabulous.
Don’t be intimidated by the thought of designing your own personal or business postcards. Use your imagination and don’t forget to use a quality printing company with a good reputation to print your postcard designs.Image Source: http://images.google.com
