Postcards a great way to expand your brand, and an even better way to educate prospects on all that you do. With that being said, it is important to remember that postcards are only as successful as you make them. So before you print, look at the top five tips below to ensure that you’re getting the most from your brochure marketing campaign.

Paper – Make sure that the paper you choose to use in your marketing project is sturdy. A sold paper that is durable enough to handle the daily wear and tear of being held is paramount in displaying a brand that is not only credible, but also high quality. The postcard after all is a tangible representation of your brand, so make sure that it speaks to your level of service.

Color – Make sure that the colors you use on your postcard are reflective of your overall brand strategy. The colors should not only speak to your target demographic, but also be in line with your current branding. So before you print, be sure that that colors you use are in line with your current initiatives – from the website to your brochures. All colors should remain the same, and uniform in their appeal.

Copy – Make sure that the copy you use is light but informative. Many times, general marketing collateral should speak to the target audience on a personal relatable level. This will help in not only getting the attention of your prospect, but also becoming relatable to the brand.

Die Cut – Make sure that the shape of your postcard is personalized. The shape should not only speak to the intended audience, but also embody everything about your brand. For example, a dentist could use a postcard in the shape of a tooth. A chiropractor in the shape of a spine, etc.

Focal Point – Make sure that the focal point of your brochure is dead center. The focal point could be a number of things too – from the logo to your contact information. Make sure that the focal point speaks is followed up wit ha clear and concise call to action. That way people will know what to do with the information you provide.

When you are done, be sure to get feedback from friends, family and coworkers. This will ensure that all of your marketing collateral is on par with your current initiatives and that you have honest feedback on each piece’s design.Image Source: http://images.google.com