The best HVAC marketing method for HVAC Service Businesses is: employ available promotion funds in advertising and then selling solo tune-ups to completely new potential customers. Your aim will be to add to your prospect base until eventually you are the leading provider in your local target audience.

To ensure your HVAC marketing plan is successful, your inspection specialist will have to be trained and effective in transforming those single tune-ups into maintenance agreements or replacement leads. In the event that your PTS is not fully trained and efficient at upgrading inspections to service agreements at your targeted KPI (key performance indicator), it’s too soon to raise sales. You will want to reduce tune-up advertising and lock down adequate inspections to get the PTS proficient.

Below you will find actions that need to be set up.

• You have completed the “Maintenance Department” revenue and tasks budget.

• Key performance indicators are in place, and overlap with your sales and activities budget. Each member of your staff will be assigned their part of the budget and should be aware of the bare minimum overall performance required.

• The “Bonus Program” is finished, on paper, and ready to be delivered to all employees.

• You must have the temporary or permanent full time “Opportunities Manager” in place and up to speed.

• You want to hold a company-wide kick-off prep session to talk about the characteristics as well as potential benefits of a new healthy service commitment program and the “Maintenance Department”.

• You now have educated the marketplace demand service specialists to offer and attempt to sell service contracts or individual tune-ups at the minimum key performance indicator ratio rate. The sales tracking system is in place.

• You have conducted DISC personality type summary training for all staff members.

• You have retained your primary PTS using the DISC summary and have concluded technical and essential safety preparation for tune-ups.

• The customer satisfaction reps as well as telephone call takers have been trained to offer inspections and explain service agreement rewards to customers at the time they phone. Your sales tracking process is up and running.

• You have the 1st order of door hangers and postcards in stock.

The service technicians and customer service representatives are booking tune-ups and service contracts and your PTS is actually converting and generating replacement part leads. It’s time for you to step up marketing and advertising efforts and hire more PTS.

Direct Mail Campaign

Commence mailing the postcards to your target geographic market. Maintain a record of the results and expect 2% return. This translates to two inspections per each 100 cards sent out. Adjust your card design and information to see exactly what works in the area.

The service techs, precision tune-up specialists and installers should be putting four door hangers on every single call. Place the door hangers on homes on either side of your customer and two properties on the other side of the street. Individuals will present door hangers to business locations.

If you need tune-ups over and above the previously mentioned campaigns, you can have the PTS put out hundreds of door hangers in your local target market.

If you decide to venture into alternative promotion media to ramp up your HVAC marketing, take a look at this market and benefits before making a significant commitment.Image Source: http://images.google.com