Tutorial services are small-scale businesses that can obtain large-scale benefits with postcard campaigning. Below are some tips for an ideal postcard design for any tutorial service business.
Emphasize on the Future – Tutorial services aim to improve a student’s academic performance, in hopes of leading them to better jobs. Try and include images of the student’s progress, from learning at school to succeeding in the world of tomorrow.
Add a Puzzle or Two! – As the theme of the tutorial service is education, try and add in interesting puzzle or two? A simple series of well-designed math problems, a maze, an easy-to-do crossword puzzle, among others, can pique children’s interest, thus motivating the parent to check out what the postcard has to say. When doing a postcard in this concept, one can relax a little on the ‘professional-looking design’ rule.
Include a Funny Comic – Provide a short, intellectual comic that’s related to the tutoring line of work. A person can hire people or make their own strips. If possible, have the strip continue at the back of the post, where parents and kids can see the services and contact information of the tutorial service.
Maintain a Professional Looking Design – Cards for tutorial services can become more credible if presented with a sense of professionalism. Choose simple and solid layouts and fonts over decorative and colorful letters and figures, which can lead to the overcrowded-ness of a postcard.
Intellectually Stimulating Colors – Studies on visual arts have found several connections between colors and their individual appeal. Just as the colors red and yellow can stimulate hunger (which has worked for a certain red-and-yellow themed global fast food chain), choosing ‘cool’ colors such as blue and green for a card design can give off a sense of intellectual capability to customers.
Give your Costumers a Promise – One of the things that can hook parents of students is a promise of quality. Include a short message on the things that students and parents can benefit from once they have tried out your services. Make sure to emphasize the good points or competencies of the tutorial service.
Keep Contact Numbers Prominent – Make contact information highly noticeable, as it is the only way customers can reply to the tutoring service. Keep them tucked away at one side, or at the back of the card.
Include Well-Versed Testimonials From Happy Customers – Tutorial services can easily ask for permission from students to relate what the service has done for them. Obtaining well-written testimonials shows not only good student education, but a good reputation as well.
Include Promotional Items – Increase the versatility of the postcard design by turning it into a promotional tool! At the corner of either the back or the front of the postcard, try and add advantages to recipients, such as a small percentage discount rate.
White Space – Keep postcard designs simple, to avoid a cluttered look. The more blank space a postcard has, the cleaner it looks. In addition, it gives potential clients more time to look at the important elements of the card. Image Source: http://images.google.com
